Joanna Morrissey
Hi, I’m Joanna,
a Brooklyn-based creative leader with over 15 years of experience in art direction, branding, and design strategy. My work bridges thoughtful design, building brands, guiding teams, and shaping visual systems that tell clear, compelling stories. With deep experience in B2B communication, editorial design across print and digital, and in leading and developing creative teams, I’ve helped established companies and emerging ventures bring their brands to life.
I create identity systems, campaigns, and collateral that connect strategy with craft—work that feels intentional, elevated, and enduring. I believe in collaboration, precision, and design that drives both meaning and momentum.
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Five Wits Haircare
Brand-deck redesign for an established and aspirational haircare label, refreshed to articulate its identity with clarity and impact. I worked with the brand to deliver a distinct design direction focused on refined messaging and editorial structure, supported by bold graphics and a cohesive visual narrative.
STutz olive oil
Rebrand development for an established olive oil company, refreshed to engage a younger generation while honoring its heritage. The project included creative direction, updated identity, packaging, and visual applications designed to balance tradition with modern appeal.
DONEGER | TOBE
Brand merger and corporate identity refresh for two well-established brands under a shared umbrella, designed to unify their voice and future posture. The project encompassed a logo system that honors each legacy, a cohesive visual language, and collateral spanning stationery, web, and branded materials to launch a modern, unified presence.
DAME BOUTIQUE
Brand development for a contemporary retail concept in Denver, designed to resonate with a design-conscious, fashion-forward audience. The project delivered a distinct visual identity and elevated retail touchpoints that reflect the store’s modern aesthetic and refined sensibility.
TOBE
Brand evolution and collateral design for TOBE, executed during my time at The TOBE Report, where I helped lead design initiatives to reinforce its voice as a consumer forecasting authority. The work included corporate materials, marketing assets, digital content, and publications—adapting TOBE’s visual language across platforms with clarity, cohesion, and elevated sophistication.
Scrub Island
Brand identity for Scrub Island Resort, Spa & Marina, developed to bring the luxury resort’s island-spirit and elevated experience into a unified visual system. The project includes a refined logo, custom color palette, typography, and full brand applications across resort collateral; designed to reflect seaside elegance and timeless hospitality.
FYI Network
A brand identity system for FYI Network, engineered to reflect the breadth and tone of its programming slate while maintaining cohesion. The work included logo adaptations, typographic and color strategies, and flexible graphic treatments tailored to genres such as lifestyle, food, home, and documentary, aspects that allow each content vertical to live distinctly within a unified brand.
OLIVIA STUTZ DESIGN
Portfolio evolution developed to modernize the studio’s visual identity ahead of its London relaunch. The updated logo system, color palette, and layout structure reflect a refined balance of elegance, clarity, and contemporary craftsmanship.
FUNDAMENTALS
Trend presentation and physical presence for Fundamentals at Texworld, illustrating directional themes and context for fabric and fashion futures. The project included a branded presentation system and event-ready graphics designed to bring the trends to life with clarity and impact.
PHILADELPHIA GAY MEN’s CHORUS
Branding and collateral design for the Philadelphia Gay Men’s Chorus, developing a visual identity system across seasonal concert campaigns. Deliverables included posters, invitations, web and social graphics, and physical collateral, balancing bold, expressive visuals with brand consistency for diverse audiences.
BeautyMark
Trend-forecasting editorial work for Beauty Mark, where I crafted a seasonal report for cosmetics, skincare, and wellness markets that balances inspiration with insight. The project included full art direction, image curation and retouching, and a refined visual directive that presents emerging beauty trends with clarity and style.
